There are many small business owners out there who were not yet aware that their Facebook page can be hacked. Unfortunately, there is a great risk that your account will get hacked, which gives that unauthorized person the ability to post anything he/she likes — including fraudulent links or contents that you don’t want your customers to see.

Social media security is just as important as website security and on par with the physical safety of your business. Think of it like leaving your company’s office without locking the door. In the same way, there are basic guidelines that you may consider doing in order to protect your Facebook business page.

Tip #1: Understand how hacks open

A hack starts to occur when someone authorized guesses or decrypts the administrator password of your Facebook account. Usually, this misfortune is caused by poor implementation of a strong password. Most people select words or phrases that are either simple and generic or something that offers hints just by looking at your Facebook profile. Be sure to use a more complex password, at least 8 characters or more including letters, numbers, and special characters. Once the hacker gains access to your account, that person can maliciously change your Facebook settings, expose confidential information about your business identity, and even post malicious content that may compromise your business relations with your customers.

Tip #2: Limit administrator access and account sharing

To minimize the chances that your page will be hacked, set fewer Facebook page administrators. Never give out your Facebook login information to others. Give individuals who need to work on your page limited access on an “as needed” basis, based on their role in your company or as guest.

Tip #3: Set up stronger verification settings

Facebook offers page and account holders the ability to set up multiple levels of protection. These tools provide you with a much stronger layer of protection. Adding your mobile phone to your Facebook account and requiring an authorized device to be verified with a code that is sent via text to your phone is a great way to cut down on a hack. Turn on the login notification feature and Facebook will notify you with a text message when someone logs in to your account.

Tip #4: Monitor your account

Facebook applications are great tools to monitor your accounts from your smartphone. Business owners should have the Facebook mobile application Pages on their phones with push notifications enabled. Periodically review your security on Facebook and check your approved browsers, apps, and login locations. If something looks wrong, it’s best to log out from your account and proceed in resetting your password for security purposes.

Tip #5: Manage Apps, Comments, and Abuse

Facebook lets you add custom functionality to your Facebook Page, which can help create a more compelling experience for your visitors. But before you add a Facebook app to your Page, make sure to read the app reviews and carefully review the list opf permissions requested by the app. Some apps may pose privacy risks while others may be completely malicious. Review your app list periodically and remove those that you don’t use.

If you allow posting by visitors, you can always remove posts and comments from your page that you deem as inappropriate. You can also remove or permanently ban troublemakers from your page. When removing a post or comment, you’ll be asked whether or not you want to just delet the content or delete and ban the user.

To help protect your business or brand, you should periodically search Facebook for any third-party pages or profiles about your organization. Users can create hate groups and imitation pages about your organization or brand for malicious purposes.

If you do not find appropriate content, you can report it to Facebook. Even if you find a username of a page or personal profile that infringes your business’ rights, you can report these as well.


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This entry was posted by Staff Writer on Friday, March 4, 2016 at 5:20:19 AM and is filed under Small-Medium Business.

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