It isn’t easy to grow a successful business, and establishing a solid foundation with your customers is crucial if you want success to flourish. So many businesses underestimate the power of customer experience, and that creating a customer-focused culture is an opportunity that every business should not overlook.

Check out some of the best yet simple ways to help make your customers fall in love with your business.

1. Treat your customers right.

Customers who are highly satisfied because their issue gets resolved promptly tell around 4-6 people about their experience, which is one way to significantly influence positive word of mouth about your business.

Also, make it a point to address your customers by name, and tell them your name at the beginning of all your interactions with them. Be sincere and talk to your customers as you would in person, not like you would in a press release.

2. Respect your customers.

When trying to resolve an issue, no matter how small or how big it may be, it is always important to be respectful to all customers. A third of of consumers say they experience rude customer service at least once a month, and about 58% of them share this experience with their friends.

Being patient and polite is key. Give your customers enough time to let their concerns and sentiments, whether it’s positive or negative, and in turn, assist them to resolve the issue and make them feel comfortable. The more comfortable the customer is, the more likely that they’ll share valuable feedback that can help prevent similar issues from recurring in the future.

3. Hear your customers.

It’s essential that you completely listen to your customers/clients. Take their feedback and then use it to improve your business and the products/services you offer. Below are some ways on how you can gather important feedback from:

  • Surveys
  • Focus Groups
  • Observation
  • Point of Sale
  • Customer Service
  • Social Media
  • Communities and Groups
  • Email and Web Forms

4. Communication is key.

Always keep in mind that communication is a two-way street. So if you want constructive criticism and feedback from your customers, you need to ask for it. After resolving a customer’s concern or making a successful transaction, send an email or pick up the phone and ask the customer for some feedback about your service. Providing four to five questions for customers/clients to answer would be enough to get a thorough feedback. Remember, it’s not a crime and it won’t hurt to ask. Every customer’s feedback is very important in order for you to determine what needs to be improved and what can be done to make your business better.

5. Offer ongoing support and offers.

Even after you have made a sale, don’t ever leave your customers out in the cold. It is equally important that you offer ongoing support and services to let them know that they are important to your business and that you want them to stay. This will let them know that you will always be there for them whenever they need product assistance or help with the service, so that they’ll spread the word to other people or just come back to purchase more from you.

As well as offering ongoing support, also see to it that you provide them with lots of special offers that will continue to attract your clients/customers in the long term. Try to create engaging multi-channel promotions and distribute these offers via email, social media, print, in-store, and across your other marketing channels for more exposure.


This entry was posted by Staff Writer on Saturday, October 3, 2015 at 6:45:48 AM and is filed under Mixellaneous.

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