Small-Medium Business

Small and medium size businesses are not without problems, here we write about tech tools, tips and support that will surely help SMB’s.

Computers and technology now allows for faster processing of data, easier retrieval of information, and in some cases, automation of tasks that increases productivity of employees. When people perform tasks by hand, it can be time consuming and full of human errors. When technology is used for repetitive operations, mistakes are reduced or eliminated, and…

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There’s an old saying that goes, “You can’t please everyone.” However, when it comes to customer complaints, this is often one time you should try to set things right. Not only that, but a customer complaint can be an excellent way to make your product or service better next time. While the truth is that…

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Almost all businesses have a customer-facing aspect to them. Restaurants have waiters and cashiers. Boutiques have shop assistants. Software companies have project managers, sales people, and sometimes whole customer service departments. Even B2B companies need a point-of-contact to provide solutions. Often, these employees will mean the difference between a company that is perceived in a…

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Regardless of the size of the business, it is vital to give importance to customer loyalty at all times. Why? Because repeat customers spend at much higher rates compared to new customers. Another thing is it’s several times more expensive to attract new customers than it is to keep those whom you’re already doing business…

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While you would like to think that all your customers will enjoy their experiences with your products and services, the truth is that is not reality. All companies are faced at times with customers who lo and behold will make things difficult for a customer service rep, a manager or even the big boss. The…

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Before the social media boom, simply having a presence on the major social platforms was enough to set a small business apart in its marketing efforts. Over the last several years, branded social media has not only become the norm, it’s become an expectation: Many customers turn to Facebook, Twitter and other sites as an…

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Companies that have engaged employees considerably outperform competitors whose employees are not engaged. Measuring employees’ engagement is challenging because it is based largely on employee perception, which is subjective. In addition, there is no hard and fast definition of employee engagement. As a result, there are no standard analytic tools used for measurement purposes. While…

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