Owning a small business is not a joking matter. Owners have to deal with the daily transactions, meeting their staff’s daily needs, as well as involving in the business’ planning and advertising. Good thing social media exists because it serves as a great tool for these small business owners. Social networking sites like Facebook, Twitter, Pinterest, and Google+ are free tools that can help you increase your customer base. However, keep in mind that joining a social network and hoping for people to come to you is not enough. In line with that, below are some social media strategies that every small business owner should be aware of.

1. Be Different

In the fast-paced world of Internet, standing out can be challenging. So they golden rule of thumb here is be remarkable. The same things that make you unique as a person are equally the same things that will make you shine in social media, so it can be a great help to share those with your online audience.

You may want to consider the following points when deciding how to be remarkable:

  • Allow your customers to do the talking for you. Think of it as word-of-mouth type of advertising for you.
  • Just as they would do in person, your staff can go the extra mile online. Always see to it that you’re available to interact with your customers online.
  • Make sure your content is interesting, creditable, and relatable if you want to stand out from the others.

2. Be a Good Listener to Your Customers

Behind the success of every business owner lies a sincere and good customer service. To build a better customer experience, see to it that you validate customer concerns, listen to them honestly, and consider their suggestions. Consider your customers as your business’ lifeline so do your best to keep them satisfied and happy. By listening and then placing your existing resources to work, you can develop new, powerful, and profitable ways of running your small business.

Here’s how:

  • Focus groups – Gather a few customers together and then ask them a set of questions. Let them review a new product or get their feedback on the product’s pricing structure.
  • Ask for feedback – This is one thing small business owners usually tend to forget. Send an email or ask customers to fill out a questionnaire whenever possible, since this will provide you some helpful information that will give a great contribution to your operations.
  • Search for your business name – Social media gives a chance for people to become bolder than they are in person. If a customer had a bad experience about a product or service, they would usually go online to talk about it and share the negative experience with their friends. It is also a good practice to search all social platforms you possibly can and find out what customers are saying about you and your business.

3. Interact with Your Customers

One of the main business-related goals of social media is to be able to build relationships with customers. Get to know your customers, interact with them, and give them the chance to know you as well.

Here are some ideas that will help you engage with your customers:

  • Have a community presence – Establish yourself in the online communities where you can get in touch with your customers. You could join industry forums or message boards.
  • Join a larger conversation – To give you a better insight of what customers are thinking and talking about, you can join communities or sites of larger brands.
  • Learn about competitors – Learn a lot about your customers by observing your competition. Focus on the campaigns or promotions that most of them are talking about to give you more ideas on how to serve your customers better.

4. Create an Easy Conversation with Your Customers

In every business, it’s always important to find out what makes your business interesting to the customers. Always remember that one customer can make a big difference to your business — good and bad. So regardless of the type of feedback or comment your customer is giving, make sure you are always there to listen.

Check out some ways to create a healthy conversation with customers:

  • Be proactive – Get out there and establish a conversation before someone else does. Talk about speaking engagements you may be involved in, customer reviews, or the process that your product or service undergoes.
  • Interview customers – Go ahead and interview some customers about their experiences with your product or service. Then post the interviews on social media, and you’ll notice that others will contribute to your business’ testimonials.
  • Create videos – A fun and interactive way of starting a conversation is thru videos. Why not make a video about your employees, how your product or service works, or how your company contributes to the community. There are lots of ideas for fun videos that your company will surely enjoy.


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This entry was posted by Staff Writer on Wednesday, September 2, 2015 at 6:31:51 AM and is filed under Small-Medium Business.

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