Posts tagged "smb"

Almost all businesses have a customer-facing aspect to them. Restaurants have waiters and cashiers. Boutiques have shop assistants. Software companies have project managers, sales people, and sometimes whole customer service departments. Even B2B companies need a point-of-contact to provide solutions. Often, these employees will mean the difference between a company that is perceived in a…

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Regardless of the size of the business, it is vital to give importance to customer loyalty at all times. Why? Because repeat customers spend at much higher rates compared to new customers. Another thing is it’s several times more expensive to attract new customers than it is to keep those whom you’re already doing business…

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Small businesses contribute greatly to the U.S. economy, comprising over 95 percent of all businesses in the country, and thus, producing more than 50 percent of the Gross National Product (GNP), and also creating about 50 percent of all new jobs. This means that small businesses are truly making money, and money in the cash…

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Before the social media boom, simply having a presence on the major social platforms was enough to set a small business apart in its marketing efforts. Over the last several years, branded social media has not only become the norm, it’s become an expectation: Many customers turn to Facebook, Twitter and other sites as an…

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Your company’s product or service will not matter if you lack customer service skills. Customer service is the backbone of a successful business. It could be the difference between good reviews and repeat customers, and word getting around about negative customer experiences and people avoiding your business altogether. This is especially true in today’s economy,…

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Although there’s a lot of excitement and expectations, powering your online store isn’t as easy as it sounds, especially when you decide to get an e-commerce platform. No matter what products you sell, the success of your business totally depends upon the type of platform you choose for your ecommerce website. Either you can go…

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Customers are the lifeline of every business, which means it is essential that you, as a business owner, provide not just high-quality products and services, but also excellent customer service and support. Additionally, the customer’s relationship with your business does not end with the purchase part. What happens after, as well as how you continue…

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